INSIGHTS by Omnium

Keynote

Jack Stratten

Insider Trends

Fragmentation and connection — the future of in-store retail

One of the most compelling voices in retail today. Named a RETHINK Retail Top Retail Expert three years running and an NRF Retail Voice for 2025, Jack has spent 15 years cutting through the noise on consumer behaviour and the future of physical retail. His talk, "Fragmentation and connection — the future of in-store retail", looks at how shopping habits are more fragmented than ever, how the best brands are adapting their stores, and how technology is both disrupting and supporting retail.

Host

Jacob Lovén

Omnium

Jacob Lovén is one of the Nordic's sharpest minds at the intersection of tech, media and retail. Creator of "Den Digitala Draken", one of Sweden's most influential tech podcasts with over two million streams. He has a background from companies such as Klarna, MTG and Schibsted. For almost a decade he's been working within the Chinese tech scene.

Head of Tech

Jonas Elmqvist

Stadium

Jonas Elmqvist is Head of Tech at Stadium, the Nordic sporting goods retailer, where he leads technology strategy spanning infrastructure operations, application development, and security architecture. He brings strong IT governance credentials, to bear on balancing innovation with risk in a fast-changing retail landscape.

Head of Digital Business

Tommy Resin

Stadium

Tommy Resin is Head of Digital Business at Stadium, the Nordic sporting goods retailer, where he drives e-commerce growth across the group's brands and oversees its marketplace business model. His career at Stadium began as a Store Manager and progressed through roles including E-Commerce Manager, Commercial Manager Online, and Commercial Manager.

E-commerce Director

Odd Arne Walbækken

Coop

Odd Arne Walbækken is E-commerce Director at Coop Norge, where he has driven Coop's digital commerce strategy since joining in 2014. Before Coop, he spent six years at Elkjøp Nordic as Ecommerce Director for Northern Europe and Nordic Operations Manager for E-commerce. Earlier in his career, he held e-commerce and product management roles at other companies. He brings roughly 25 years of experience in e-commerce strategy and operations across the Nordics to the stage at Insights.

Product Manager

Rune Gustafsson

Coop

Rune Gustafsson is Product Manager at Coop Norge, where he leads order management as part of the retailer's omnichannel transformation. He plays a key role in Coop's shift to streamline order management, strengthen Coop's market position, and enhance the shopping experience for its roughly two million members. His work sits at the intersection of product strategy and large-scale retail operations, modernizing how a complex, multi-format retailer serves customers across channels.

CEO

Susanne Holmström

Blomsterlandet

Susanne Holmström has spent two decades in Nordic retail leadership, seen from both the boardroom and the CEO chair. She led home electronics retailer NetOnNet as CEO before taking over at Blomsterlandet in 2024. Today she combines that operating role with board seats at Adlibris and Europris, two of the Nordic region's best-known retail and e-commerce names.

CEO

Anders Kjellén

Sunkost

Anders Kjellén spent 27 years building his retail instincts in Norway's fiercely competitive sports industry (G-Sport, Gresvig, XXL). He now leads Sunkost, Norway's largest and oldest health food chain, where his operator mindset is driving a modernization push that takes Sunkost to its next stage of development.

Former CDO & COO

Karsten Birkelund

HiFi Klubben

Karsten Birkelund led HiFi Klubben's five-year omnichannel transformation as CDO and later COO, rebuilding HiFi Klubben's tech stack and turning 100+ stores across six countries into one seamless customer experience.

CTO

Linda Pimmeshofer

J.Lindeberg

Linda Pimmeshofer is CTO at J.Lindeberg, where she leads the transformation of the Swedish apparel brand's technology infrastructure, with a focus on agile systems, efficient operations, and customer-centric digital experiences. She brings more than 20 years of experience at the intersection of retail and technology. Before joining J.Lindeberg, she spent a decade at Microsoft as an Industry Executive for the fashion and luxury sector, driving digital transformation for clients including H&M, Coop, and Bestseller.

Area & Operations Manager

Peter-Patrik Isaksson

J.Lindeberg

Peter-Patrik Isaksson is Area & Operations Manager at J.Lindeberg. He has progressed through a series of roles at J.Lindeberg, including Store Manager, MTM Manager, and Regional Manager for its outlet business, giving him a ground-up view of retail operations from the shop floor to regional strategy. Before J.Lindeberg, he held retail management positions including Department Manager at Prada Group, bringing deep hands-on experience in luxury and fashion retail operations.

Global Head of E-commerce

Hanna Eriksson

ARKET

Hanna Eriksson has led ARKET's digital business since joining the H&M Group brand at launch in 2017, after e-commerce roles at BoobDesign, H&M Group and Clas Ohlson. She holds a degree from Chalmers University of Technology.

Business Developer, CX & Sales

Anna Åsebring

ARKET

Anna Åsebring has spent nearly nine years at ARKET, from digital CX project manager to leading business development across growth, sustainability, and now omnichannel customer experience. She holds a bachelor's degree in Computer and System Science from Stockholm University.

Business Developer

Margareta Boström

Jula

Margareta Boström is Business Developer & Insight Manager at Jula, one of Sweden's leading retail groups, and is recognized as one of Sweden's foremost experts in consumer behavior. Margareta is a sought-after speaker and commentator and has a guiding principle: technology only earns customer adoption when it's both simple and genuinely useful.

Head of Technology

Anders Martinsson

ARK Bokhandel

Anders Martinsson is Head of Technology at ARK Bokhandel. With 25 years of experience in e-commerce, he led ARK's transformation from a decade-old, monolithic SAP Hybris platform to a modern composable architecture built with Omnium's order management system as the central system. Within just 1.5 years, Martinsson spearheaded the launch of ARK's new Digital solution, which is now one of Norway's largest e-commerce sites. Anders also has a background from Coop Norway and Atea.

CTO & EVP Technology & Data

Kjartan Dannatt

Gyldendal

Kjartan Dannatt is CTO for Technology & Data at Gyldendal ASA, one of Norway's leading publishing and distribution companies, and is also head of e-commerce at ARK Bokhandel. He brings close to 20 years of experience across e-commerce, digital service development, and marketing. Before joining Gyldendal and ARK, he spent his time building digital experiences at Olav Thon Gruppen and Lånekassen.